HYPERION ECONOMIC JOURNAL

Hyperion University of Bucharest
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Digitalization in the Hospitality Industry: The Relationship Between Key Indicators of ICT Product Usage and the Value of Services Provided in this Sector

Keywords: Digitalization , Hospitality Industry , Information and Communication Technologies (ICT) , Online Reservations , Cloud Computing , E-commerce

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Authors:
  • Sorin Adrian ACHIM, PhD, Associate professor, Affiliation: “Babes-Bolyai” University, Faculty of Economics and Business Administration, Romania;
  • Diana Aderina MOISUC, PhD, Scientific Researcher, Affiliation: “Babes-Bolyai” University, Faculty of Economics and Business Administration, Romania;
Pages:  28 : 43
Abstract: Digitalization has become a key factor in the development and competitiveness of the hospitality industry. This study examines the relationship between the use of Information and Communication Technologies (ICT) and the value of services provided in the hospitality sector, focusing on key digitalization indicators. Using statistical data from the National Institute of Statistics, an econometric analysis was conducted to determine the impact of digital technologies on business performance. The results show a significant positive correlation between digitalization and economic efficiency, particularly in hotels and restaurants, where online sales, website utilization, and employee internet access play a crucial role. Additionally, cloud computing and electronic transactions contribute to operational optimization and customer experience enhancement. The study highlights the necessity of digital investments to maintain competitiveness and suggests tailored digitalization strategies for different segments of the industry.
JEL classification: L83, L86, M15, O33, C80

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L83, L86, M15, O33, C80

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