HYPERION ECONOMIC JOURNAL

Hyperion University of Bucharest
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HYPERION ECONOMIC JOURNAL

December 2022
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A New Approach to the Conflict-Change-Creativity Relationship in a Pandemic Context

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Authors:
  • Constanta Popescu, Ph.D., Affiliation: IOSUD-SDSE Valahia University of Targoviste, Romania;
  • Ana-Maria Nicolae (Stan), Ph.D Student, Affiliation: IOSUD-SDSE Valahia University of Targoviste, Romania;
  • Iuliana Mihai (Vasile), Ph.D Student, Affiliation: IOSUD-SDSE Valahia University of Targoviste, Romania;
  • Iulia Maria Gandea (Rosoiu), Ph.D Student, Affiliation: IOSUD-SDSE Valahia University of Targoviste, Romania.
Pages:  15 : 24
Abstract:

With the emergence of the Coronavirus pandemic, the world has entered a new economic, cultural, educational and social period. Changes in all areas of activity have led to the creation of a new way of applying knowledge, innovation, but also conflicts. Thus, the great challenge for organizations has become to create core competencies that maintain a high level of performance by consolidating knowledge, increasing the staff capacity to create and innovate, increasing the resilience and the ability to manage conflicts. Conflict is the most common social phenomenon in organizations, enhanced by the permanent changes to which they are subjected.
Conflicts can lead to a compromised job satisfaction, low motivation and lack of commitment; and thus to a lower employee performance. At the same time, properly managed, implementing adequate strategies of the change management and enabling people to use their creativity, the conflict could stimulate constructive debate, which could enhance employees' knowledge and competence. This not only improves employee loyalty and job satisfaction but also creates improved individual and corporate performance. More and more modern organizations are advocating for the development of people-oriented strategies, the relationship between the conflict management, the change management and creativity being very important for long-term goals.

JEL classification:  H12, O10, O40

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