Comparative Analysis of Key Performance Indicators of Major Brands in the Romanian Pharmaceutical Industry
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| Pages: | 35 : 52 |
| Abstract: |
Due to the growing importance of the emerging market in Romania, the supply chain of pharmaceutical companies is forced to re-evaluate their strategies and improve their production and distribution processes. For this reason, it is important for pharmaceutical companies to define and measure progress towards their goals. Using key performance indicators (KPIs), as measurement tools, and comparative methods, this study aims to investigate the financial performance of major brands in the Romanian pharmaceutical industry. Because each pharmaceutical company has different goals, activities and services, this study identifies areas that are easy to further develop and provides practical suggestions for further improvements over the next few years. |
| JEL classification: | L69, L81, P23 |
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