- 1. The Impact of Packagingon Consumer Purchasing Decisions: An Integrative Analysis of Affective and Behavioural Factors
- (HEJ, Volume 10, Issue 1-2023)
- ... whereas negative advertisements are more likely to elicit negative emotional responses. These results have important implications for companies seeking to develop effective marketing strategies that influence ...
- Created on 02 April 2023
- 2. The Romanian Regulatory Authority for Energy as an Efficient Institution in the Context of Environmental Policies
- (HEJ, Volume 5, Issue 2-2017)
- ... the international regulations aim to be effective sources of alignment. The internal marketing and control practices in a big state-owned enterprise are the concepts implemented in this paper into a multi-criterial ...
- Created on 05 July 2017
