- 1. The Impact of Packagingon Consumer Purchasing Decisions: An Integrative Analysis of Affective and Behavioural Factors
- (HEJ, Volume 10, Issue 1-2023)
- ... and purchasing behaviour. To explore this topic, I conducted a pilot study using electrocardiography to monitor the emotional reactions of a small group of subjects while they viewed a pre-determined set ...
- Created on 02 April 2023
