HYPERION ECONOMIC JOURNAL

Hyperion University of Bucharest
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HYPERION ECONOMIC JOURNAL

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1. Vol. 10, Issue 1, 2023 - Hyperion Economic Journal
(HEJ, Volume 10, Issue 1-2023)
Table of Contents: Research articles The Impact of Packagingon Consumer Purchasing Decisions: An Integrative Analysis of Affective and Behavioural Factors Ligia Andrei pp. 3-14 Innovation ...
Created on 02 April 2023
2. The Impact of Packagingon Consumer Purchasing Decisions: An Integrative Analysis of Affective and Behavioural Factors
(HEJ, Volume 10, Issue 1-2023)
... and purchasing behaviour. To explore this topic, I conducted a pilot study using electrocardiography to monitor the emotional reactions of a small group of subjects while they viewed a pre-determined set ...
Created on 02 April 2023