FULL TEXT

• Cătălina Loredana ROGOZEANU (DRĂGHIA), Phd Student, Affiliation: Valahia University of Targoviste, Romania;
• Cezar BRAICU, PhD, Associate Professor, Affiliation: Hyperion University of Bucharest, Romania;
• Elena Cibela NEAGU, PhD, Associate Professor, Affiliation: Arfifex University of Bucharest, Bucharest, Romania;

Digital transformation redefines business strategies and organizational models, offering significant opportunities for increased competitiveness. This study analyzes the impact of digitalization on organizational structures, the challenges of change management, and the importance of digital leadership. The adoption of new technologies is often hindered by resistance to change, lack of digital skills, and cybersecurity risks. To effectively manage these challenges, companies must implement flexible reorganization strategies, adopt an innovation-oriented culture, and develop proactive risk management plans. Also, the analysis of digital risks and case studies of company failures demonstrate the importance of robust business continuity and regulatory compliance strategies. Looking ahead, digitalization will continue to evolve through the integration of artificial intelligence, blockchain, and advanced data analytics, requiring organizations to adapt their business models and improve their strategic agility. The conclusion of this study highlights that success in the digital age depends on a balanced approach between innovation, security, and adaptability.

 FULL TEXT