- 1. Vol. 13, Issue 1, 2026 - Hyperion Economic Journal
- (HEJ, Volume 13, Issue 1-2026)
- ... pp. 158-165 Sustainable Marketing: Integrating Strategy, The Marketing Mix And Consumer Behavior In The Context Of The Sdgs Mihaela Marcu, Andrei Cristea pp. 166-176 Download ...
- Created on 15 October 2025
- 2. Sustainable Marketing: Integrating Strategy, The Marketing Mix And Consumer Behavior In The Context Of The Sdgs
- (HEJ, Volume 13, Issue 1-2026)
- ... of Bucharest, Romania; Pages: 166 : 176 Abstract: Sustainable marketing is conceptualized as an integrative paradigm situated at the intersection of marketing theory, ecological economics, ...
- Created on 15 October 2025
- 3. Vol. 1, Issue 3, 2013 - Hyperion Economic Journal
- (HEJ, Volume 1, Issue 3-2013)
- ... Balan Mariana pp. 30-39 Young researchers Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy Shekhar ...
- Created on 15 October 2013
- 4. Marketing Strategy Formulation for the Introduction of Eukula Strato German Wood Finishes in Local Market of Emerging Indian Economy
- (HEJ, Volume 1, Issue 3-2013)
- ... The paper aimed at formulating a marketing strategy for introducing water borne German based Wood Finishes named Eukula Strato into local market of northern Kerala, India. Multiple cross sectional descriptive ...
- Created on 15 October 2013
