HYPERION ECONOMIC JOURNAL

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• Irina Antoaneta TĂNĂSESCU, PhD, Associate Professor, Affiliation: Valahia University of Targoviste, Romania;

A key role in the development of economic affairs is the extension of intercultural communication skills. Intercultural communication favors a better understanding between heterogenous groups of subjects involved, on the one side, and the quality of economic activities, on the other side. The aims of this research are to highlight the place and the role of cultural features within the framework of the new paradigm of the era of globalization - integrated communication, and to define the requirements imposed by the digital revolution in creating and using the IA (Artificial Intelligence) databases in modern languages in relation to business negotiations.
The results of the research maintain that the formation of the EU integrated economic market does not lead to alteration or disappearance of the cultural features of business partners. On the contrary, the economic actors making efforts to know, respect and use cultural features of the future business partners enhance their competitiveness and may conquer new segments of their organization market and access new markets.

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