New Requirements in Intercultural Communication in Economic Affairs
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Pages: | 23 : 31 |
Abstract: |
A key role in the development of economic affairs is the extension of intercultural communication skills. Intercultural communication favors a better understanding between heterogenous groups of subjects involved, on the one side, and the quality of economic activities, on the other side. The aims of this research are to highlight the place and the role of cultural features within the framework of the new paradigm of the era of globalization - integrated communication, and to define the requirements imposed by the digital revolution in creating and using the IA (Artificial Intelligence) databases in modern languages in relation to business negotiations. |
JEL classification: | O33, Z13 |
O33, Z13