Mobile Number Portability and Consumer Behaviour: A Study with Reference to Bharat Sanchar Nigam Limited, India
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| Pages: | 19 : 23 |
| Abstract: |
The present study examines the consumer behavior towards Mobile Number Portability plans offered by BSNL, India. A multiple cross sectional descriptive research which was conducted across a gamut of respondents revealed that most consumers who had ported to BSNL services were happy with their services. They associated BSNL as a trusted brand, excellent network coverage provider, low tariff provider etc. However consumers were not happy with BSNL’s 24 x 7 call center customer care service. |
| JEL classification: | M30, M31, M39 |
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