HYPERION ECONOMIC JOURNAL

Hyperion University of Bucharest
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HYPERION ECONOMIC JOURNAL

January 2019
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Mobile Number Portability and Consumer Behaviour: A Study with Reference to Bharat Sanchar Nigam Limited, India

Keywords: BSNL , Consumer , MNP , Service

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Authors:
  • Suraj Kushe Shekhar, Affiliation: VIT Business School, VIT University, Vellore, Tamilnadu-632014, India.
Pages:  19 : 23
Abstract:

The present study examines the consumer behavior towards Mobile Number Portability plans offered by BSNL, India. A multiple cross sectional descriptive research which was conducted across a gamut of respondents revealed that most consumers who had ported to BSNL services were happy with their services. They associated BSNL as a trusted brand, excellent network coverage provider, low tariff provider etc. However consumers were not happy with BSNL’s 24 x 7 call center customer care service.

JEL classification:  M30, M31, M39

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